![]() ![]() The bottom line is that you must always check the licence and terms of use before using stock photos, videos, and other media in your social media posts. Some photos found on these sites may specify that you need to give credit to the owner, but most are free to use without attribution providing you don’t resell the image as your own. Creative Commons licences are often used on stock media websites, particularly those that require a subscription. ![]() More commonly, there is the Creative Commons, a set of licences which “ allow creators to give people permission to use their works” in some/certain circumstances. ![]() All these licences will require at least one fee for use of the stock assets, so if you find images with these licences that you have not paid for, you’re unable to use them. There are three main categories that a stock licence will fall into: Rights Managed (RM) Royalty-Free (RF) and Extended Licences. Licencing for stock assets can get quite confusing, so it’s important to double-check the licence and terms of use for any and every stock asset you consider using. To Do’s of Using Stock Photos and Videos Check the Licence and Terms of Use For companies with limited resources and less ability to capture their own photography/video for every single post, stock photos and videos make social media posting far easier. Stock photos, videos, graphics, audio, and more can all help you consistently create brilliant social media content to a high standard. To succeed in social media marketing, your brand should be posting multiple times per week, and visual-focused platforms are key for getting your brand out there. Adobe Stock, a subscription-based model included with Adobe Creative Cloud, is a comprehensive stock library with “stock photos, premium stock images, stock video footage, royalty-free templates for Adobe apps, vector art and illustrations, and stock music and audio.” Why Use Stock Media as a Brand? Other Stock AssetsĪlongside stock photography and video, there are plenty of other types of stock media available for use in the same way: vector files, audio files, royalty-free music, graphic designs, motion graphics, and more. Finding stock photography is easier than ever with the prominence of stock photo websites such as Pexels, Pixabay, and Unsplash hosting millions of high-quality stock images. Stock photos and videos are made available by the photographer/creator for others to use, either free of charge, by crediting the creator, or through paying a licence fee to the creator and/or to a stock agency. For this reason, stock photos, videos, and other assets are a core element of many brands’ social media presences. But for many brands, especially small-to-medium-sized businesses, it’s not feasible or possible to create original photos and videos for every post. Animated GIFs and videos perform well on LinkedIn and Twitter, grabbing the user’s attention and increasing your brand awareness.ĭue to this big shift towards visual content, brands must be producing high-quality visual posts to keep their audience’s interest. Facebook is also heavily visual, with a big focus on video content, so utilising visual content is key to get in front of the 2.23 billion monthly active Facebook users. Photo and video-sharing app Instagram is one of the biggest social media platforms out there, with roughly 1 billion monthly active users. Your social media marketing strategy likely involves a lot of visual content, no matter your industry. The Do’s and Don’ts of Using Stock Photos and Videos in Your Social Media Content
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |